Signal or Noise? Analyzing Measurement Bias in Cough Trials

Continuous cough monitoring promised objective, unbiased data in clinical trials. But what if the act of monitoring itself changes the cough it's measuring?

At this Cough Science Forum, we will present and analyze new evidence for a Hawthorne effect in cough, show real patient cases showing behavior shift under observation, and discuss what it means for trial design and sample size across therapeutic areas.

Professor Giovanni Ferrara (University of Alberta) joins with interim findings from an ongoing IPF study, extending the question to a disease where this effect hasn't yet been tested.

For researchers, trial designers, and anyone building an endpoint around patient-reported or device-measured cough, this session asks questions relevant for your next protocol.